Since the beginning, our design ethos has always put longevity first. We favour enduring style over passing trends. Every piece should have a long lifespan. We want you to be wearing our clothes ten years from now.
Buy better, keep forever ‐ this is our hope.
We combine this approach to design with a focus on sustainable fabrics and material innovation. There isn’t one solution to the issues facing our industry and our planet ‐ there are many. Some are simple, most are complex. Our sustainability team is working hard every day to find them.
Right now, one of our central goals is to reach 100% recycled, repurposed or more sustainably sourced materials by 2030, if not sooner.
What we do at COS is also part of a wider vision. Together, the H&M group is working towards total circularity: explore the steps we’re taking
here.
“We’re continuously pushing boundaries here at COS. From innovating new materials to our repurposed projects where we turn production waste into new garments for our customers to enjoy.”